While I was aware that Augusto Pinochet was an evil dictator, I was not aware of the details of his reign in Chile. This film focuses on the interesting way that he was deposed by his people. You do not expect advertising executives to play such an important role in a countries history. But that is explored here with 'No'. Director Pablo Larrain has deeply immersed his film in the look and feel of the 1980's. He has used the 1.33:1 aspect ratio as well as using video cameras to film it so that it has a grainy look. This gives the film a very documentary feel as if it was made in the 1980's. Pablo also gives the fairly serious story a light hearted touch. It is not outright funny but the style of advertising that is used in the campaign is on the lighter side. They use a more positive approach and show people how happy they can be if they vote no.
Gael Garcia Bernal is very popular at the moment. He gives a nice performance here and manages to project being an average person despite being so good looking. He does not act like typical advertising executives you normally see portrayed on screen. The rest of the cast are excellent as well.
A very important historical moment that is portrayed in a unique way.
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